NovelEnglishChapter 290
GrabCheap stormed the online shopping market at lightning speed, pioneering a new wave. By leveraging
existing users to attract new ones, the GrabCheaprocketed to the top of thestore download charts
within just a month or two. Its momentum was even more unprecedented than Playzy’s launch. Every day, the
platform welcomed hundreds of thousands of new users.
However, as GrabCheap soared in popularity, it naturally began to attract envy.
GrabCheap focused on the fresh produce market from the very beginning, and after thelaunched, it quickly
becits best-selling category. But that was where the trouble began. With perishable goods, any shipping or
storage mishap could easily lead to quality issues.
Smerchants offered compensation to protect their reputation, while others were stubbornly difficult,
shamelessly leveraging the platform’s massive user base with a couldn’t-care-less attitude, as if they had
nothing to lose.
As a result, the platform’s negative review rate skyrocketed.
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Aubree called an online meeting to address that.
In the early stages of GrabCheap’s development, there were many tasks to handle, and the customer service
compensation system wasn't fully optimized. Even so, according to Aubree’s initial projections, she never
expected the number of negative reviews to get this out of hand.
It was clearly a targeted attack, born of jealousy.
Aubree said, “Our main focus right now is on fresh produce, which does tend to generate more compensation
disputes. Birgitte, set up a dedicated customer service team specifically for fresh produce claims. Whenever a
customer files a quality complaint and our team verifies the issue, issue an
instant refund.
“In e-commerce, the customer base is everything. Without shoppers, no merchant would bother selling on your
platform. But once you've got the customers, even with the strictest rules, sellers will still cflocking.”
Naturally, customers and merchants are not on équal footing. Those who spend money always cfirst.
One will always find people unwilling to spend, but never anyone unwilling to earn.
With those measures in place, GrabCheap’s positive feedback rate rebounded. Within just two months of its
launch, its user base exploded past twelve million, easily eclipsing most established e-commerce platforms in
the market.
Aubree’s GrabCheap e-commerce platform had achieved its initial success.
When those figures cout, even top executives like Birgitte were blown away. As key participants, they had
always expected the project to succeed, but never dreamed it would be this huge!
Moreover, under the model, not only did low-incgroups enjoy convenience and savings, but many
greenhouse farmers also saw significant gains. With no middlemen driving down prices, they could now sell
directly to consumers and keep all the profits.
During the online meeting, Birgitte’'s cheeks flushed with excitement as entire social feed is flooded with those
group bargaining links these days!”
stammered, “Ms. Miller, this is insane! It’s gone completely viral. My
Her friends even messaged her to ask if she was a new user, hoping she could help them “slash” prices.
Birgitte thought, ‘If someone had toldbefore that | had actually pulled off a project like this, | would've
scoffed in their face. Yet here | am. | did
it!
Who would believe that all this cfrom a girl barely out of her teens?
“That's not even half of it! It's not just you women who love online shopping. Even we guys can't resist this
model. I've gotten all my friends hooked,
too.”
Birgitte couldn't help but ask excitedly, “Ms. Miller, we're doing so well right now. Does this mean we've made
it?”
Aubree crossed her legs and propped her chin with both hands. “We're just getting started. Right now, fresh
produce still makes up the bulk of our platform’s revenue. Are you satisfied with just this one category?”
“Of course not!” Birgitte exclaimed. “Who would be satisfied with just that?”
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