Chapter 1056
Compared to those mass-produced artists, these people under Theda’s management had been trained for years.
They were different from those who debuted just because of their looks. These people were versatile and unique
in their own ways.
Randy mumbled, “I've tried my best, but every twe fight back, they cup with something new. The
advertisers we worked with before saw the momentum behind their publicity. Plus, their new talents were
cheaper, so they all switched sides. Our ad revenue has dropped significantly. Even our commercial street has to
feature ads for those Buchan artists. It’s like quenching a thirst with poison.”
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Erica chimed in, “This is the least we can do. Their artists are riding the tide. It makes sense that advertisers
would go for them. We can’t just tell people not to run ads for them.”
Debra nodded. “Advertisers choose who's trending. And those newcomers are popular and affordable. Michael is
better but beyond the average advertisers’ reach.”
Erica got anxious. “So what now? We can’t just ask Michael to lower his price, right? That would undermine his
commercial value.’ 11
Theda had played a smart gto corner them. They had trainees from the Potter Group, but Theda had
counterparts.
The public always favored new faces. With so many versatile artists flooding the market, it had a big impact on
the McKinney Group.
“Theda must have realized that showbiz is the most important link in our business chain. That's where she’s
swooping in. If our artists lose their popularity, their commercial value will plummet.”
Debra noticed Michael's silence and asked, “Michael, do you have a plan?”
All eyes turned to him. He replied, “I don’t know much about business stuff. I'm just an actor. There are a lot of
unspoken rules in the entertainment industry. Well, sof Theda'’s artists are quite popular lately, and others
are benefiting from the hype. But I've checked their schedules. They're working 365 days a year, with no
breaks.”
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“You mean...”
“I mean, even though Theda made them popular, they're human and not machines. They're getting less than
three hours of sleep a day. The marketing push is way too intense. They're doing high-intensity workouts and
smiling in front of cameras every day. At this rate, they'll break down in less than two months.”
Randy was shocked. “That's brutal!”
Erica was confused. “But Theda isn’t stupid. She must know the outcome. Why is she still
Chapter 1056
doing this?”