Dear Sweetheart novel

After Rayna sent Carl back to Curtis’ place, she devoted herself fully to work.

She had Ella vacate an office for the team Faymon Group had sent over before selecting two outstanding planners

from Glory’s planning department to prepare for the promotion of the new perfume posthaste.

As there was a bet-on agreement with another company this time, she wasn’t idle but monitored the entire

process.

After the team members from Faymon Group took a whiff of the new perfume, they immediately proposed hiring

the most popular female celebrity at present to shoot a short commercial. With the celebrity’s popularity and her

fans’ purchasing power, the perfume would undoubtedly fly off the shelves.

However, the planners from Glory disagreed, saying that the idea was no different from the existing promotional

strategies in the market. On top of that, they even furtively hinted that those from Faymon Group merely had

mediocre capabilities.

Naturally, those from Faymon Group wouldn’t take it lying down. They instantly retorted that Glory wouldn’t have

had to borrow people from Faymon Group if they were all that capable.

Both parties had a row every time they had a meeting, the ruckus giving Rayna a pounding headache.

It was a critical juncture presently, so she couldn’t rebuke either party. All she could do was mediate the conflict.

“Everyone’s opinions are great. Regretfully, Glory has a limited budget to hire an ambassador and shoot a

commercial. The rate for the most popular female celebrity to shoot a one-minute commercial is at least ten

million, and it’s also a bit bland to have a single theme to promote the perfume.”

“How about having a few more themes, then? But the duration of the commercial will have to be lengthened

accordingly,” someone from Faymon Group suggested.

On the heels of that, someone from Glory countered, “Perfume commercials of luxury brands range from three to

six minutes, but the celebrities they hire are A-list superstars. Although the commercials are lengthy, their fans

have no complaints. We can’t afford to hire any A-list stars. If the commercial is lengthy, everyone will probably

stop watching after seeing the length and obscure celebrity.”

Those from Faymon Group nodded in agreement before surmising, “Ms. Garland, you previously said that the

budget for a commercial is limited. If we want a few themes, the cost will definitely double. I think it’s better to stick

to a single theme.”

“A single theme is too boring. Besides, an obscure celebrity doesn’t have many fans and won’t be able to generate

sales,” someone from Glory said.

“If you’re so smart, you give an idea instead!”

“No, no, you people from Faymon Group are far smarter, so you guys make the call.”

Dissenting opinions rang out, one after another.

Upon seeing that they had started arguing again just minutes into the discussion, Rayna massaged her temples.

She flipped through the huge stack of photos of prominent female celebrities on the table.

When she reached the picture of a sweetly smiling woman in a pink and blue dress holding a round fan in hand with

a sense of shyness and timidity in her eyes as though the person holding the camera was a man she admired, her

cloudy mind gradually gained clarity.

In a flash, an idea popped into her mind.

At once, she ordered Ella, “Spray the new perfume onto three fragrance tester strips, one for a minute, the other

for half a minute, and freshly for the final one. Go and do it right away!”

“Understood.” Ella promptly rushed out.

The team from Faymon Group and the planners from Glory at the conference table were entirely bewildered by

Rayna’s actions.

“What are you doing, Ms. Garland?”

In response, Rayna gestured for them to wait quietly. “I’ll tell you about it in a minute.”

A minute later, Ella pushed open the door and hurried in with three fragrance tester strips and a sample of the new

perfume in hand.

She sprayed the perfume on the outermost fragrance tester strips before handing all three of them to Rayna.

“They’re a minute, half a minute, and freshly sprayed, from left to right.”

Taking the three fragrance tester strips, Rayna brought them to her nose and took a sniff. Every time she did so,

she closed her eyes and pondered for about ten seconds. Everyone at the conference table observed her actions

with curiosity.

After she took in the smell of three fragrance tester strips of the same perfume yet of different durations, she

opened her eyes and declared, “Let’s have three themes for this perfume, spanning from the ancient and medieval

to modern times.”

Surprise inundated everyone present. “Three themes? Won’t that exceed the budget too much?”

“You’ve yet to explain your idea, Ms. Garland. We don’t quite understand when you just mentioned three themes.”

“Is three minutes enough for three themes?”

“We’ll go with three themes. As for the plot, I’ll discuss it with Faymon Group’s copywriter, and you’ll all know about

it during the meeting next week,” Rayna concluded, very much confident in her plan. While saying that, she got to

her feet. “This is all for the meeting this time. Thank you, everyone.”

Thereafter, she left with Ella. Striding out, she handed the photo earlier to the latter. “Contact this artist’s manager

from Excellent Entertainment Company and ask whether she’s willing to sign a three-minute commercial for three

million.”

Ella took the photo and glanced at it. A frown marred her countenance, and she cautioned, “This artist, Kelly, has

just won the Best New Artist Award, and her popularity is booming. She’ll never agree to it.”

Unfazed, Rayna merely chuckled. “If she doesn’t agree, just choose some C or D-list celebrity or even hold a

campus audition. Trust me, the person doing this three-minute commercial is going to shoot to stardom.”

Truth be told, Ella was surprised.

She’s so confident in her plan?

Because of Rayna’s firm resolution, the team from Faymon Group grew dissatisfied. They felt she might be an

expert in attracting investment and doing business since she was the vice CEO, but she couldn’t possibly be their

match in copywriting and publicity.

Some even took to the internal channel and griped about the difficulties of being sent to another company to help,

complaining about how the employer insisted on having her way when she knew nothing.

That complaint attracted much attention. Everyone speculated what company it could be, and the members of the

team from Faymon Group that was sent to Glory deliberately spilled the beans.

When they all saw it was Glory and remembered that the company’s new vice CEO was Rayna, the entire channel

was abuzz.

Gabriel liked to scroll through the internal channel when he had nothing to do and happened across that post.

Coincidentally, when he went to Excellent Entertainment Company to retrieve a document, he also heard a

manager mocking Glory’s assistant about the latter’s delusion to have an artist under her shoot a commercial for

three million.

Truthfully speaking, he had no idea whether Curtis still had any contact with Rayna after their breakup. However,

the things the man instructed him to do made him feel that he was concerned about her.

Stella advised him against interfering in the couple’s matters to avoid bringing trouble upon himself, but he really

didn’t want Curtis to seek him out again when the latter saw some negative news about Rayna.

“Mr. Faymon, Glory seems like a hot topic recently. Would you like to know about it?” he cryptically asked when he

returned to Faymon Group to send a document to Curtis.

Curtis kept his head lowered, his voice low and cold. “If you’re too free, stay at the office to work overtime tonight.”

“No, no, I’m very busy! I’ve still got a ton of work to do. I just find Glory all too amusing for offering three million for

an artist under our film and television company to shoot a commercial.”

“Glory signed a bet-on agreement with Daystar, so whatever they do is constricted by a limited budget. If they

exceed it, Glory won’t compensate them, so they’re trying to be as frugal as possible,” Curtis explained placidly.

“Daystar…” Gabriel found that name very much familiar. After a few seconds of puzzlement, a light bulb suddenly

went off in his head. “I-Isn’t that a company under Faymon Group? Glory signed a bet-on agreement with us?”

“Yeah.”

Hearing that mild affirmation, Gabriel was entirely blindsided.

Daystar and Glory have a bet-on agreement, yet Faymon Group loaned its elites from the planning department to

Glory. Whoa! If the higher-ups from Daystar were to learn about it, they’d probably burst a blood vessel. They went

to great lengths to profit off Glory, but he’s providing the enemy with talents!

As he was wordlessly analyzing Curtis’ series of actions, the latter’s voice drifted into his ears. “Contact that artist’s

manager and have her sign the contract with Glory for three million.”

Gabriel was wholly floored.

Without giving him any time to digest things, Curtis continued, “Then check the market rate and compensate that

artist accordingly. That aside, give her two movies with huge investments and three international luxury brand

endorsements.”

Huh?

Gabriel was stupefied, his expression blank.