Once Upon a Time In Hollywood

  Chapter 156 Roland, who doesn't understand anything, is a rich mouse in an extremely chaotic market

  What is the history of Yahoo?

   Roland didn't know.

  What is the secret of Yahoo's success?

  Roland didn't know either.

  Yahoo beat all competitors, what is the core of sitting on the throne of the world's Internet?

   Roland was even more unclear.

That's right, although he lives in the Internet age, he doesn't know anything about the success factors of those Internet tycoons. If you ask him to analyze the movie market, he may be able to talk endlessly, but ask him to write an article on the development of the Internet. Talking about it, it can only be a fart, he is just a user, not a creator, let alone a pioneer of the times.

   Whatever you want to do, just do it, and you will succeed. Isn’t that just a dream?

  If success was really that simple, he would have been above ten thousand people in his previous life.

  Roland only knew that in the face of the threat of AOL, Yang Zhiyuan rejected the other party's acquisition, and under the circumstance that the giants were also working on similar products, Yang Zhiyuan led Yahoo to stand out successfully.

   As for how they succeeded?

  How much did Sequoia Capital, which invested in Apple and Cisco, help him?

  What idea did Sun Zhengyi, who has been messing with Softbank since 1981, give?

  Will Roland's intervention cause a star product to die suddenly?

  There are no answers to these four questions!

Roland didn't know that his actions would have an impact on Yahoo. To put it bluntly, he knew that he couldn't give the other party any active help other than money. If Jerry Yang needed his help to advertise on the TV station, or Like Jack Ma back then, trying to figure out a way to get on the cover of Forbes and make the cover photo the best business card for him when he goes out for business talks. Roland can help him get these resources, but what development suggestions do you want him to give?

  If he really had the ability to guide the country, he wouldn't wait here for Yang Zhiyuan.

  He has formed a team of programmers a long time ago, allowing people to create websites according to their own ideas.

It is precisely because he has self-knowledge and knows that his most precious wealth is the memory of his previous life, so he clings to the movie, and other projects only invest and do nothing. Compared with other industries, movies are his home field. Even if there is a problem, there are a bunch of old antiques around him that can help solve it; and those who he doesn't understand, or who only understand superficially, can only believe in the power of professionalism. He is willing to invest money in trial and error for them, and help them contact Find the help that is most accessible to me, such as NBC's publicity media, such as Jobs' marketing geniuses, or if you really can't do it anymore, then please ask Spielberg to help you contact Microsoft and have a look at tinkering with IE Of them, do you need a portal.

  As for the things you are not sure about, why do you still do it?

   Warm and full of thoughts**!

  People, after all, have to have a good meal. Only when the basic life is solved, will they have the energy to pursue the so-called dreams.

  The 20,000 shares of Berkshire Hathaway are the foundation of his diet and the confidence to pursue his dreams.

  Even if you suffer a complete defeat, you will still be worth billions. If this is the case, why not make trouble?

After throwing the goal of "Jerry and David's Guide to the World Wide Web" to David, Roland felt relieved and didn't bother with Yahoo anymore; assessing market value and discussing investment, these things are done by professionals hired by David, Roland I won't care about it at all.

  Although it is a matter of age, David can save a lot of trouble by coming forward, but even if he becomes an adult in the future, David will still be the number one candidate to manage the company. The reason is purely for safety and trouble.

  There are too many miscellaneous things in a company, and Roland has no time to hang around there. As for David absconding with money?

hehe…

  Your daughter is in my hands, where can you go? My first goal after earning money is to build a zoo for your daughter. It's fine if you don't help me as a father, but you have the nerve to run away with the money?

   face?

   This is called carrying cabbage to make the old man!

  Because of this, he asked the other party to contact Yang Zhiyuan and the others in the near future, and after receiving an affirmative answer, Roland, who was in a good mood, rushed to Li Qi's school to pick up the little guy who had already finished school.

Since he came here often, everyone in the school was familiar with him, so naturally there was less crowd watching at the beginning, and the moment she saw him, Elizabeth, who had known that Roland would go to San Francisco with her partner, suddenly showed a surprised expression .

Carrying a small schoolbag, she stood in place as she walked towards the door. When Roland squatted down and clapped his hands and shouted, Xiao Guliang, who heard the voice and reacted, changed his smile instantly, rushed over, and went straight to the door. Hit Roland's arms.

  The raised hair swept Roland's face, and the movement of throwing the schoolbag was even faster than a monkey. Roland allowed Roland to carry the schoolbag in one hand and hug himself with the other, and the little guy around his shoulder asked curiously.

   "Didn't you go to San Francisco? Didn't you go to Stanford? Why did you come back early?"

   "I thought you might have no one to answer, so I came back early." Roland opened his eyes and said nonsense.

   "Really? Didn't you fall in love with Reese?" Xiao Guliang, who was lying on Roland's shoulder, asked like a cat.

   "Who said I was in love with Reese?" Roland looked confused.

   "James!" Xiao Guliang sold her brother again.

   "Hey! Your brother doesn't have enough homework, and the teacher needs to make up for him!" Roland threw his schoolbag in the car and got in with Xiao Guliang in his arms. "Do you trust him or me?"

   "Trust you!" Xiao Guliang answered very simply.

   "So..." Roland began to guide again.

   "James lied to me again!" Xiao Guliang said very dissatisfied.

   "Bingo!" Roland snapped his fingers, raised his hand and rubbed the opponent's head like a golden lion king.

  Xiao Guliang was used to Roland's behavior, and was still giggling when he bent over to avoid it.

   As for the driver in charge of pick-up?

  Roland had already opened the liftgate when he got into the car.

  ...

  Although Roland's new project is being prepared in an orderly manner, the rumors from the outside world are not strong.

  "Spider-Man" was officially funded and approved—everyone has heard about it.

   "Spider-Man" super luxury lineup - everyone knows this.

   "Spider-Man" chooses the heroine, and Gwen's appearance is exposed first—everyone has seen Reese's appearance.

That's right, no matter how Sony spreads the news to the outside world, the influence of public opinion is very limited, and this result is also expected by Sony. The luxurious lineup of celebrity directors can't arouse people's desire to watch movies, but the entertainment industry is not a necessity of people's life.

   What's more, there are too many major events that happened this year.

  For example, in the whole of America, there are more than 40% of the public concern about the case of the century;

For another example, on September 27, Europe encountered the worst maritime accident since World War II. The Estonia sank in the Baltic Sea in southwestern Finland, causing at least 852 deaths. Coupled with the period of social turmoil after the drastic changes in the Soviet Union and the East, all kinds of arms and supplies instantly became popular for smuggling, and this also caused a chain reaction, which led to a small drop in the prices of various products in America. rise;

For example, on October 6th, Iraqi troops assembled on the Iraqi-Korean border, and the United States and Britain immediately announced that they would send more troops to the Gulf. A few days later, Russia encountered Black Tuesday, the ruble depreciated by 30% in one day, and the financiers on Wall Street began to revel.

  In the face of mainstream conflicts such as racial issues, social issues, territorial disputes, and financial issues, entertainment is a fart?

   When I don’t have enough food, clothing, warmth and no money, can I still pay for the war in the form of taxes?

  How can I have time to play at a time like this?

  So, don't look at the 100th anniversary of the film's birth in 1994, but the box office of the film is a mess.

   Except for "Forrest Gump", which everyone loves, other movies basically drive low and go low...

It is true that it is impossible for all the people to pay attention to these acute social issues, and whether the ruble depreciates or not will directly affect the interests of a few people, and it is impossible for everyone to take to the streets to participate in anti-war demonstrations, but it is not the mobile Internet after all. In this era, people cannot access the Internet with their mobile phones, and watch those service providers use big data to provide them with news that they are interested in. When the traditional media dominates the outlets, the news that people come into contact with is extremely Unite.

   In this way, there is a situation—

  Entertainment still exists, but compared with the acute problems that appeared in the same period, entertainment is a younger brother!

   Yes, people do know that there is a new movie coming out, but how many people want to see it?

When entertainment news cannot overwhelm social news, its influence on people is negligible. If you take a closer look at the North American box office rankings in 1994, you will find that the No. 1 "Forrest Gump is "Biography" depicts the American dream that everyone hopes for, and the following "The Lion King", "Santa Claus", "The Flintstones Wrestling Attack Wave", "Dumb and Dumber"...all focus on children. Movies that drive purchasing power!

Due to the impact of social problems, adults' desire to watch movies has dropped sharply, and unaffected children have directly become the main force contributing to the box office. In this case, "The Lion King" dubbed by Roland is still selling very well. Good can-

   Limited influence.

  Want to trigger a wave of movie watching like "Jurassic Park" and "Home Alone 2"?

   Before asking this question, you have to ask yourself, are you worthy?

   Have you just experienced conflicts of various races? Or just the price rise?

   Are you a former anti-war person? Or just passed the financial crisis?

  Since no one can beat you, just do your own thing honestly!

  You can't be the center of attention all the time!

  Because of this, Roland, who was temporarily forgotten, was happy to be at ease.

  He doesn't expect himself to be the Franklin everyone loves, but he can guarantee that he won't become a street mouse that everyone shouts and beats.

  When everyone doesn't need him, he consciously doesn't join in the fun.

  Of course, no matter what happens, life must go on.

  When the film market is sluggish, TV shows that everyone can enjoy for free have naturally become the first choice for those who want to pass the time, and the one that gets the head bonus is "Friends".

  The filming started on April 28, 1994, and the American TV series premiered on September 22. As soon as it started broadcasting, it exploded!

  That’s right, this is indeed a divine drama that’s always been popular and has never been eliminated’!

  But the creation of all legends has always paid attention to the right time, place and people!

  On the afternoon of the first broadcast of "Friends", NBC just made a special report on the first round of forensics in the Simpson murder case. Tens of millions of people watched this program, and shortly after the end of the program, "Friends" was broadcast.

In the second episode, just in time for NBC's special report on the analysis of the Estonia shipwreck accident, NBC organized experts to guess the cause, and contacted the upheaval in the Soviet Union and East, and explained the impact of the global panic buying of supplies on the current American society. Tens of millions of people expressed concern about their own food problems, and soon after the show ended, "Friends" was broadcast again.

  You can say that the quality of "Friends" is excellent, but no matter how good the work is without decent publicity, it's still hip!

  And after NBC TV station "deliberately" kidnapped viewers with social issues twice in a row...

  All publicity, all saved!

Because of Simpson's wife murder case, "The Shawshank Redemption" died suddenly, but in the hands of NBC, the whole case is the best way for the TV station to keep people; There are sharp contradictions, but in the hands of NBC, this is the best publicity for American dramas on public channels!

   You don’t need to spend money, but I’ll show you dramas!

   At times like these, free is best for people!

  So when the high ratings data is placed in front of the peers, no one will envy NBC's achievements.

Not only that, Universal and Disney, which do not have a broadcasting network, are also setting their sights on preparing for Fox, Time Warner, and Paramount. And Time Warner had merged as early as 1990 and became the largest media group in the world! As for Paramount?

  Viacom, which owns CBS and MTV, is its parent company.

When the three companies frantically fiddled with the cable network, the other two thought they had too much money to spend, but now—everyone can understand that when the movie market is pre-cooling, the cable network can still bloom infinite possibilities !

  It's a pity that Universal can't help themselves. They can't decide who Panasonic will sell themselves to, but Disney secretly contacted Metropolis, the parent company of ABC, and wants to acquire the other party at a price of no less than 15 billion...

   Too late to build a radio network? Has the market share been carved up?

   Then buy it!

   Take money and throw it!

  16 billion if not 15 billion!

   16 billion if not 17 billion!

   Billion billion plus! I don't believe you don't sell it!

   Anyway, I am rich!

  I have been beaten up too many times! I just want to beat someone up now!

GM's NBC is using social news to create momentum for the entertainment industry. That's why Disney is greedy. Although they have long wanted to invade the TV network, NBC's huge profits have become the last straw that broke the camel's back. .

While Roland is eyeing Yahoo and wants to rush to the Internet, except for the involuntary Universal, others are also growing: Fox and Time Warner have chosen the path of media entertainment; Sony wants to use game consoles and film and television entertainment. Realize the establishment of home entertainment standards; Disney, which owns the world’s No. 1 park brand and entertainment IP, will understand that the industry’s No. If Com does not fall, he will not go bankrupt...

  Hey, guys like Paramount and Universal who treat people as sons are actually the most pitiful children in the circle...

   And just when Disney couldn't wait to show off his money-making ability, the old man, who hadn't contacted Roland for a long time, finally released his big move that he had held back for four years in October.

  Microsoft led the investment, Samsung followed, and DreamWorks, which received a billion credit loan from Chase Bank, was established.

Notes: ①The film market in 1994 was rotten, and the box office of the film couldn't rise no matter what. If the success of "Forrest Gump" was played correctly, then the success of "The Lion King" included Success is actually driven by children to pay for adults. Movies like "The Flintstones: Attack of the Flintstones" can earn 300 million box office worldwide, all because it is a PG-level movie, which children love to watch and has an audience base. (This is a report released by Warner itself.) On the A+ list that year, only Hanks did not pounce. Jim Carrey and Keanu Reeves were not A+. If you have to describe it vividly, just imagine , put "The Wandering Earth" on this year's Spring Festival file. ② "Friends" is a magical drama, but NBC's publicity is even better than it. When social hot issues broke out, NBC directly sold the historical ratings record. Compared with NBC, "The Last Night on Earth" Marketing is simply at the level of younger brothers. ③Disney was really able to get out tens of billions of cash at the beginning. Although he was not good at movies, he was rich. This is admitted by Buffett himself. Buffett holds 25% of the shares of Capital/ABC. He pushed Disney to swallow Under ABC, the shareholders headed by him hoped to complete the transaction through mergers and obtain cash + Disney stocks, but what Disney offered was a wholly-owned cash acquisition. Although the negotiation was finally agreed, everyone took a step back, but Buffett Those shareholders still took away 7.68 billion in cash, not because I want to drag Yahoo to death, but because Disney is too rich! !

  (end of this chapter)