NovelEnglishStoner was practically bouncing off the walls with excitement. "60k!"
Madge was a bit dazed, her mind trailing as she asked, "What do you mean, 60k?"
"The daily sales! Yesterday, we broke through 60k! We've smashed the record set by The Weapon back in the
day! In nearly ten... no, twenty years, no book has hit these numbers!"
"Ms. Madge," he stressed each word, "your new book-it's a hit!"
Not just "hot," but "hit!"
Initially, Stoner was feeling down. He was prepared for a rocky start with the new release, but he hadn't
expected it to tank this badly.
Arrival editor, who had been at odds with him for ages, saw his chance to throw a jab, saying Stoner had lost his
touch, that he was past it for signing the book without a second thought, despite millions of eyes watching. And
what was the outcome? A colossal flop.
Stoner brushed off the mockery. He was deep in thought, trying to pinpoint where things went wrong.
He had read Madge's books, and whether it was the choice of themes or the plot itself, everything seemed
impeccable, each one brimming with potential to be a hit.
This time, they even led with what they believed was her best work, yet it ended up like this...
It didn't make sense!
Was it that Madge had fallen out of favor?
Follow on NovᴇlEnglish.nᴇtSure, she had vanished from the mystery scene for a decade.
But The Weapon and Abandoned Village School were still on the charts, selling consistently well month after
month.
She wasn't washed up!
The more he thought about it, the more it didn't add up, so he decided to pull the marketing team into a
meeting.
If there was nothing wrong with the content or Madge's reputation, the issue had to lie with the marketing
strategy.
And he was right.
After digging deeper, Stoner discovered that the marketing efforts were concentrated on youth-popular platforms
like Instagram and Tumblr.
But Madge's reader base was primarily aged 35-50.
No wonder there was no splash; they were targeting the wrong audience!
He immediately shifted the strategy, directing the marketing team to focus on book forums, writing
communities, and even billboards.
The sales for Seven Days broke 10,000 that day, with a steady climb in the following days.
But when did it truly break through?
It all started half a month ago, with a post from a book blogger known as "ChubbyChaserReads."
"My dad, who aced math in high school but barely scraped by in Literature-the kind of guy who'd rather die than
write an essay is actually reading a book now!
Three photos captured the blogger's dad utterly engrossed in a book, with the cover prominently displayed.
This blogger was a peculiar one.
Identified as a book blogger, he shot to fwith quirky stories about his dad. So, in a strict sense, his dol
was more popular than he was.
Many followers were fans of this "Procrastination Dad," and the sight of him reading a book sent shockwaves
through his fanbase.
Curiosity drove many to search for the book title, finding it was a published work with no e-book available online.
For most, the curiosity ended there, but a few were determined to see what made such a notorious slacker so
captivated.
With the book available for purchase online, they didn't hesitate to place their orders.
And then-
"Holy cow! | never read , but this one hadhooked!"
"Started it at midnight, curled up under the blankets with just a lamp on, and | was shivering with fear."
"My mom barged in onat night, thinking | was sleepwalking or having a seizure, almost called an
ambulance."
"Read it in one go, no stopping,
couldn't find a single dull moment
Went on to check out this author's
other two mystery books, and then...
| was scared stiff."
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